2026 Media Kit

Reach engaged
K-12 families

Partner with Givebacks to connect with 50 million parents and families through trusted school channels and permission-based email newsletters.

Happy students at school

More than just a K-12 technology platform

Givebacks is the all-in-one platform made for school communities. We make supporting schools simple, seamless, and meaningful for everyone—giving brands a trusted way to connect with families.

Mission Driven

We donate over $7 million in technology annually to PTAs. Our all-in-one tech gives back time and energy to K-12 communities by simplifying admin work and fundraising.

Trusted Access

Exclusive partnerships with 46 State PTAs provide a verified channel to reach parents.

High Engagement

Parents are highly responsive to content that helps them raise healthy, happy, thriving kids.

Unmatched Scale and Reach

Our nationwide network of schools and PTAs gives you direct access to millions of K-12 families through trusted PTA and school channels.

276M
Parent emails sent annually
20,000
Schools and PTAs nationwide
55M
K-12 parents
$100M
Annual K-12 donation volume

Our K-12 Parent Audience - The "Momfluencers"

65%
Elementary Schools (PK-5)
25%
Middle Schools (6th-9th)
10%
High Schools (10th-12th)

Our audience is primarily Millennial and Gen X women; Moms aged 30-50 nationwide. They are active parents with at least one child in elementary to high school and are engaged members of school booster clubs and PTAs. Industry experts consistently highlight mothers as the "Chief Financial and Communications Officers" of the household.

School eventTeacher and studentHigh five
Sports teamFamily meal

Campaign Opportunities

Sponsored Direct-to-Parent Email Newsletters

Dedicated parent-facing emails sent "from" your brand or campaign. Includes 100% share of voice, custom content block, and CTA.

In-School Family Engagement

Programmatic rollout powered by PTA/PTO organizations. Includes printed materials, digital comms, and family event sponsorship.

2025 Direct-to-Parent email performance benchmark averages

Open Rate
17.5%
CTR
2.1%
Clicks from Open
10.9%
CPM Range
$30 - $50

Ready to Connect?

Let's discuss how we can help you reach engaged K-12 families through our trusted network.

DK
Dillon Kalkhurst
VP, Strategic Education Partnerships
Campaign Strategy
Custom Audiences
Performance Tracking